How to connect your store with Facebook

To connect your store with Facebook, start by setting up a Facebook Business Manager account if you haven’t already. Next, create a Facebook Shop by navigating to the “Commerce Manager” section and adding your product catalog. You can upload products manually or connect your store platform (such as Shopify, WooCommerce, or BigCommerce) to Facebook to sync your product listings automatically. Once connected, enable the Facebook Pixel for tracking and retargeting, and customize your store to match your branding. This integration allows you to sell directly on Facebook and Instagram, reaching a wider audience.

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